Amid the Fourth Industrial Revolution, the appearance and broad public availability of language models such as OpenAI’s ChatGPT has proved to be the Holy Grail of problem-solving for many of us.
Branding can be interpreted from various perspectives, including marketing, sales, or business. Good branding is an art: a complex creation that carries the essence and message of the business. But what makes a brand truly good, and why should you take this process seriously?
As we stand on the threshold of a new year, it’s a time for reflection and forward planning.