Branding can be interpreted from various perspectives, including marketing, sales, or business. Good branding is an art: a complex creation that carries the essence and message of the business. But what makes a brand truly good, and why should you take this process seriously?
It should be honest!
This is true for almost everything, so of course, it applies to branding too. It means promising only what you can deliver. It’s also important that the promise is maintained and fulfilled.
In the brand-building process, this principle is particularly crucial because if we don’t keep our promises, the user becomes disappointed, and our brand loses its credibility. This can easily lead to potential customers drifting away from us.
Your values should be the foundation!
In people, the value system comes from upbringing, in brands, primarily from the founders’ value system and personality. Branding has a formidable power to form communities: this is what needs to be highlighted in communication and visual design too.
It should be likeable and easy to embrace!
A good brand is easily lovable and embraceable. It’s like a pleasant meeting with an old friend. It can be immediately recognized and can easily connect with the target audience.
It should be aesthetic!
The relationship between the brand and the visual response is not just an aesthetic decision. Strategic design is crucial in problem-solving and in the effective transmission of messages. The visual elements must be in harmony with the business identity.
A GOOD BRAND IS THE RESULT OF A LONG-TERM INVESTMENT. THOSE WHO THINK SHORT-TERM CANNOT BUILD A STRONG BRAND.
Just as planting a tree requires time and patience, so does building a brand, which is a long-term investment. Through careful nurturing and expertise, the brand develops over time and yields the expected results. The results of the branding process don’t appear overnight. We take care of it consciously so that over time it can bear fruit and we can harvest its yield.