Transform Your Content Marketing: Ditch the Buzzwords, Embrace Clarity

Did you know The Marketing Gibberish Generator, a “Lorem Ipsum” generator using marketing buzzwords, is a thing?

It’s no secret that marketing comes with many buzzwords and many marketers build their careers on the art of buzzword-dropping. And it’s no secret this annoys clients as well as other marketers. Some of these annoyed people who tend to have a sarcastic side and have a lot of time on their hands, even developed a tool named The Marketing Gibberish Generator. (Seriously, it’s a thing. Have your fun with it.)

And this may be a loud call-out to set the record straight: marketing buzzwords are useless. They don’t help deliver the message; on the contrary, they make our communication cloudy. So what is there to do for marketers and content creators to avoid all the jargon-filled, corporate marketing words that give marketing a bad rap?

Our take on the matter is this: simply say what you mean without wanting to sound fancy. Cut out wordiness, try to avoid overused expressions, and work with crisper alternatives in your message. By doing that, you’ll be more precise with your communication. And most importantly, your message will be more understandable, and you will most likely add value to conversations.

If you also believe in clear, concise, and effective communication, but you need help, reach out to us. We’ll help you engage your audience and ensure your messages make a meaningful impact!