A negyedik ipari forradalom közepette az OpenAI ChatGPT-jéhez hasonló nyelvi modellek megjelenése és széleskörű nyilvános hozzáférhetősége a problémamegoldás Szent Gráljának bizonyult sokunk számára: a média- és reklámszakemberek, a műszaki szakemberek, az elemzők, az ügyfélszolgálati ügynökök, tehát különösen a fehérgalléros munkakörök számára.
Most azonban, hogy több száz AI-szakértő, technológiai vállalkozó – mint például Elon Musk – és tudós legszívesebben szüneteltetné az OpenAI nyelvi modelljének fejlesztését, sőt Warren Buffet az atombomba megalkotásához hasonlítja ezt, a ChatGPT és más hasonló nyelvi modellek állítólag komoly veszélyeket hordoznak (ez nem mai hír, de ha lemaradtál róla, itt utánanézhetsz).
Ennek ellenére úgy gondoljuk, hogy a ChatGPT kétségtelenül velünk fog maradni. Az a tény, hogy tanúi lehettünk egy olyan mesterséges társ megalkotásának, amely képes válaszolni a kérdéseinkre, beszélgetni velünk, vicceket mesélni, és ami még fontosabb, javítja és kiegészíti a munkahelyi termelékenységünket és hatékonyságunkat, teljesebbé téve tevékenységeinket időben és folyamataiban – valóban lenyűgöző.
Felmerül tehát a kérdés: vajon mi, a CreaThink elméi naponta használjuk-e, hogy bővítsük és megkönnyítsük az életünket, munkafolyamatainkat, gondolkodásunkat, kommunikációnkat, ötletelésünket stb.? Bolondok lennénk, ha nem tennénk. A fontosabb kérdés az, hogy hogyan.
Mivel az AI rekordidő alatt tud dolgozni hozzánk, egyszerű emberekhez képest, a megfelelő prompt megadásával a munkánk felét néhány másodperc alatt elvégezhetjük. Szövegírás, fordítás, SEO, szinonimakeresés, emoji-összeállítás, adatelemzés, ötletek generálása, cikkcímek, cikkvázlatok, kulcsszóelemzés… bármiben van szükségünk segítségre, megkérhetjük a ChatGPT-t. Ez olyan, mintha lenne egy személyi asszisztensünk. Vagy egy gyakornokunk. Hatalmas mennyiségű időt spórol meg nekünk, segít megszervezni a gondolatainkat, és olyan nyersanyagot nyújt, amely a munkánk alapját képezheti.
De igazából ennyi az, amit megtehet helyettünk: biztosítani az alapanyagot. Az eszközöket. A festéket és a vásznat, a tűt és a textíliát, a krétát és a táblát. Innen kezdődik a mi valódi munkánk – ítélőképességünk és szakértelmünk alapján vázolunk, szerkesztünk, vágunk, törölünk, hozzáadunk, hangolunk, feljavítunk, és úgy szabjuk ezt a tartalmat az ügyfelünk egyéni igényeihez, hogy az eredmény különleges, egyedi legyen, valami olyasmi, ami láthatóan ötvözi az ügyfél minden egyedi vonását. Az eredmény kiváló minőségű tartalom, amely leköti a figyelmet és tájékoztatja a közönséget.
Az összegzés tehát ez:
Használjuk-e az AI-t tartalom létrehozására, például Facebook-bejegyzések, blogcikkek, hirdetések, hashtag-felhők, e-mailek, jelentések összeállítására? Igen. Kizárólagosan erre támaszkodunk napi munkánkban? Nem. Használjuk ötletelésre? Igen. Elhiszünk mindent, amit elénk tesz? Nem. Hatalmas segítségünkre van a mindennapi feladatainkban? Kétségtelenül.
Kijelenthetjük, hogy
A CreaThink egy AI-ready ügynökség.
Mit jelent ez? Nemcsak azt, hogy alapvető fontosságúnak tartjuk a használatát annak érdekében, hogy az élmezőnyben maradjunk, hanem azt is, hogy célzottan figyelünk arra, hogy napról napra jobbak legyünk, jobbá képezzük magunkat. Még egyfajta íratlan, belső mesterséges-intelligencia-szabályzatunk is van, amely meghatározza, hogy ki, hogyan és milyen mértékben használhatja. Ez a tudatosság a felsőmenedzsmenti konszenzus és stratégiai elképzeléseinek eredménye. Mindkettő pedig annak bizonyítéka, hogy az AI használata az üzleti stratégiánk természetes és tudatos kiterjesztése, és nem a mostanában divatos ChatGPT-használat üres következménye.
Hamarosan a munkaerőpiac is elvárja majd tőlünk, hogy képesek legyünk használni a generatív AI-eszközöket, és tudjuk, hogyan használjuk ki a bennük rejlő lehetőségeket. Mindannyiunknak holisztikusan kell látnunk, hogy a mesterséges intelligencia hogyan fogja alapjaiban átalakítani a tudományágainkat, mert minden tudományágat át fog alakítani. Csak egy gyors példa: a Harvardon már van egy, az orvosok számára kidolgozott AI for Health Care kurzus, amelynek célja feltárni, milyen jelentős változásokat hozhat az AI, lehetővé téve a hagyományos egészségügyi ellátásról az adatvezérelt megközelítésre való áttérést.
Mindazonáltal tudjuk, hogy butaság orvosok munkájához hasonlítanunk marketing erőfeszítéseinket, nem is ezt tesszük, de a következőt ígérjük ügyfeleinknek: a ChatGPT használata a marketingben nem a nagylábú vagy Szörnyella de Frász, és nem is az a szükséges rossz, amit el kell fogadnunk a jobb eredmények elérése érdekében. Ez egy olyan nyelvi modell, amely – okosan használva – a leglényegesebb első lépése lehet a marketingszakemberek kreatív elméjének használatában. Az eredmény vonzóbb, személyre szabottabb és pontosabb tartalmak létrehozása, amelyek célzottan a közönséghez szólnak.
Az AI soha nem fogja úgy megérteni az ügyfelet, mint mi – de nem is kell megértenie. Csak ki kell egyengetnie az utat előttünk, és teret adjon varázslatainknak.
Privacy Policy
This privacy policy (“policy”) will help you understand how Creathink Advertising Agency SRL, Izvorului street, number 435D 547367 Corunca, Mures Romania, +40748752723, info@creathinkads.eu, under de brand name CREATHINK (“CREATHINK”, “us”, “we”, “our”) uses and protects the data you provide to us when you visit and use [website] (“website”, “service”).
We reserve the right to change this policy at any given time, of which you will be promptly updated. If you want to make sure that you are up to date with the latest changes, we advise you to frequently visit this page.
CREATHINK is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.
What is Personal Information and why do we collect it?
Personal Information is information or an opinion that identifies an individual.
We collect your Personal Information for the primary purpose of providing our services to you, providing information to our clients and marketing. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing.
When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.
What User Data We Collect
When you visit the website, we may collect the following data:
Your IP address.
Your contact information and email address.
Other information such as interests and preferences.
Data profile regarding your online behavior on our website.
Why We Collect Your Data
We are collecting your data for several reasons:
To better understand your needs.
To improve our services and products.
To send you promotional emails containing the information we think you will find interesting.
To contact you to fill out surveys and participate in other types of market research.
To customize our website according to your online behavior and personal preferences.
Safeguarding and Securing the Data
CREATHINK is committed to securing your data and keeping it confidential. CREATHINK has done all in its power to prevent data theft, unauthorized access, and disclosure by implementing the latest technologies and software, which help us safeguard all the information we collect online.
Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification or disclosure.
When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of 5 years.
Our Cookie Policy
Once you agree to allow our website to use cookies, you also agree to use the data it collects regarding your online behavior (analyze web traffic, web pages you spend the most time on, and websites you visit).
The data we collect by using cookies is used to customize our website to your needs. After we use the data for statistical analysis, the data is completely removed from our systems.
Please note that cookies don’t allow us to gain control of your computer in any way. They are strictly used to monitor which pages you find useful and which you do not so that we can provide a better experience for you.
If you want to disable cookies, you can do it by accessing the settings of your internet browser.
Links to Other Websites
Our website contains links that lead to other websites. If you click on these links CREATHINK is not held responsible for your data and privacy protection. Visiting those websites is not governed by this privacy policy agreement. Make sure to read the privacy policy documentation of the website you go to from our website.
Do we use analysis tools?
Yes. We may obtain personal information about your online activities over time. On the Site, we use third-party online analytics services, such as Google Analytics. The service providers that administer these analytics services use automated technologies to collect data (such as email address, IP addresses, cookies and other device identifiers) to evaluate, for example, use of the Site and to diagnose technical issues.
We use the Google Analytics service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) to analyze our website visitors. Google Analytics tracks users website behaviour, using the Google Analytics Cookie, this data includes user behaviours like pages visited and visit durations. All data in Google Analytics is aggregated and anonymised, meaning although IP addresses are tracked to determine user locations, no personal data can be attributed to one individual session and these locations aren’t ever exact, the most accurate these will ever get will to track users to the nearest city. We have Google Analytics Demographic and Interest Reporting enabled, this gives us insight into behaviour information relating to visitor age, gender and interests on an anonymous and aggregate level. This will help us to understand browsing behaviour to give you a better experience whilst visiting our sites. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. User and Event data retention policy, we don’t automatically expire any user or event data, this is so that we can use all historic data to better improve website user experience.
Further information about Google’s Analytics’ cookie usage policy on websites may be obtained from:
At some point, you might wish to restrict the use and collection of your personal data. You can achieve this by doing the following:
When you are filling the forms on the website, make sure to check if there is a box which you can leave unchecked, if you don’t want to disclose your personal information.
If you have already agreed to share your information with us, feel free to contact us via email and we will be more than happy to change this for you.
Access to your Personal Information
You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.
will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information.
In order to protect your Personal Information we may require identification from you before releasing the requested information.
Maintaining the Quality of your Personal Information
It is an important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.
CREATHINK will not lease, sell or distribute your personal information to any third parties, unless we have your permission. We might do so if the law forces us. Your personal information will be used when we need to send you promotional materials if you agree to this privacy policy.
Data subject rights
Right to be informed
To know the identity of the data controller and the purpose for obtaining your personal information. Controller to take all appropriate measures to provide the data subject with all information regardless of whether the data is collected from the data subject or not, in a concise, transparent and intelligible, and easily accessible form, using clear and plain language
Right of access
To get a copy of your personal information. The GDPR grants the data subject with the right to obtain confirmation from the controller as to whether his/her personal data is being processed, to access the data. In addition, the data subject is entitled to information relating to the following: the retention period (if known or if unknown the criteria used to determine this period).
Right of rectification or erasure (‘the right to be forgotten’)
To have your personal information corrected or deleted if inaccurate. The data subject’s right to request from the controller rectification or deletion of personal data, to restrict the processing or to object to the processing, the right to lodge a complaint with a supervisory authority, the source of the data
Right to block, restrict certain uses
To prevent your personal information being used for certain purposes. The data subject can restrict the processing of his or her personal data in certain situations, if the accuracy of the data is contested, the processing is unlawful, the controller no longer requires the personal data for the purposes of processing, but the data is still required to establish, exercise or defend a claim or there is a pending erasure request and the data controller is verifying it.
Right to object to the processing
To stop some specific uses of your personal information. Data subjects continue to enjoy the right to object at any time to the processing of their personal data on particular grounds (in particular, relating to his or her particular situation) and for direct marketing purposes including profiling.
Right to portability
The GDPR introduces the new right to data portability which essentially requires the controller to provide the data to the data subject in a structured, commonly used and machine-readable format to be freely transferred to another controller without any restrictions from the initial controller. In addition, where it is technically feasible to do so, the initial controller may be requested by the data subject to transfer the personal data directly to another controller. The right to data portability applies only when the data is processed by automated means and the processing is based on consent or to fulfil a contract.
Freedom from automated decision making, right not to be subject to automated individual-decision making and profiling
To have a human input in the making of important decisions relating to you. Data subjects have a right not to be subject to a decision based solely on automated processing (includes profiling) if these decisions produce legal effects or similarly significantly affects the data subject.
Revocation of your consent to the processing of data
A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. To do so, all you are required to do is sent us an informal notification via e-mail to management@creathinkads.eu. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.
Changes to this privacy policy
CREATHINK has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
Your acceptance of these terms
By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
Contacting us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:
Creathink Advertising Agency SRL., str. Izvorului Nr. 435D 547367 Corunca, Mures Romania, +40748752723, info@creathinkads.eu
Adatvédelmi áttekintés
Ez a weboldal sütiket használ, hogy a lehető legjobb felhasználói élményt nyújthassuk. A cookie-k információit tárolja a böngészőjében, és olyan funkciókat lát el, mint a felismerés, amikor visszatér a weboldalunkra, és segítjük a csapatunkat abban, hogy megértsék, hogy a weboldal mely részei érdekesek és hasznosak.
Feltétlenül szükséges sütik
A feltétlenül szükséges sütiket mindig engedélyezni kell, hogy elmenthessük a beállításokat a sütik további kezeléséhez.
Amennyiben ez a süti nem kerül engedélyezésre, akkor nem tudjuk elmenteni a kiválasztott beállításokat, ami azt eredményezi, hogy minden egyes látogatás alkalmával ismételten el kell végezni a sütik engedélyezésének műveletét.
Funkcionális sütik
Ez a webhely a Google Analytics-et használja anonim információk gyűjtésére, mint például az oldal látogatóinak száma és a legnépszerűbb oldalak.
A cookie engedélyezése lehetővé teszi, hogy javítsuk honlapunkat.
A feltétlenül szükséges sütiket mindenkor engedélyezni kell, hogy elmenthessük a beállításokat a sütik további kezeléséhez.
Adatvédelmi áttekintés (EN)
This privacy policy (“policy”) will help you understand how goTransylvania Regional Development SRL, Izvorului street, number 435D 547367 Corunca, Mures Romania, +40748752723, info@creathinkads.eu, under de brand name CREATHINK (“CREATHINK”, “us”, “we”, “our”) uses and protects the data you provide to us when you visit and use [website] (“website”, “service”).
We reserve the right to change this policy at any given time, of which you will be promptly updated. If you want to make sure that you are up to date with the latest changes, we advise you to frequently visit this page.
CREATHINK is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.
What is Personal Information and why do we collect it?
Personal Information is information or an opinion that identifies an individual.
We collect your Personal Information for the primary purpose of providing our services to you, providing information to our clients and marketing. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing.
When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.
What User Data We Collect
When you visit the website, we may collect the following data:
Your IP address.
Your contact information and email address.
Other information such as interests and preferences.
Data profile regarding your online behavior on our website.
Why We Collect Your Data
We are collecting your data for several reasons:
To better understand your needs.
To improve our services and products.
To send you promotional emails containing the information we think you will find interesting.
To contact you to fill out surveys and participate in other types of market research.
To customize our website according to your online behavior and personal preferences.
Safeguarding and Securing the Data
CREATHINK is committed to securing your data and keeping it confidential. CREATHINK has done all in its power to prevent data theft, unauthorized access, and disclosure by implementing the latest technologies and software, which help us safeguard all the information we collect online.
Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification or disclosure.
When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of 5 years.
Our Cookie Policy
Once you agree to allow our website to use cookies, you also agree to use the data it collects regarding your online behavior (analyze web traffic, web pages you spend the most time on, and websites you visit).
The data we collect by using cookies is used to customize our website to your needs. After we use the data for statistical analysis, the data is completely removed from our systems.
Please note that cookies don’t allow us to gain control of your computer in any way. They are strictly used to monitor which pages you find useful and which you do not so that we can provide a better experience for you.
If you want to disable cookies, you can do it by accessing the settings of your internet browser.
Links to Other Websites
Our website contains links that lead to other websites. If you click on these links CREATHINK is not held responsible for your data and privacy protection. Visiting those websites is not governed by this privacy policy agreement. Make sure to read the privacy policy documentation of the website you go to from our website.
Do we use analysis tools?
Yes. We may obtain personal information about your online activities over time. On the Site, we use third-party online analytics services, such as Google Analytics. The service providers that administer these analytics services use automated technologies to collect data (such as email address, IP addresses, cookies and other device identifiers) to evaluate, for example, use of the Site and to diagnose technical issues.
We use the Google Analytics service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) to analyze our website visitors. Google Analytics tracks users website behaviour, using the Google Analytics Cookie, this data includes user behaviours like pages visited and visit durations. All data in Google Analytics is aggregated and anonymised, meaning although IP addresses are tracked to determine user locations, no personal data can be attributed to one individual session and these locations aren’t ever exact, the most accurate these will ever get will to track users to the nearest city. We have Google Analytics Demographic and Interest Reporting enabled, this gives us insight into behaviour information relating to visitor age, gender and interests on an anonymous and aggregate level. This will help us to understand browsing behaviour to give you a better experience whilst visiting our sites. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. User and Event data retention policy, we don’t automatically expire any user or event data, this is so that we can use all historic data to better improve website user experience.
Further information about Google’s Analytics’ cookie usage policy on websites may be obtained from:
At some point, you might wish to restrict the use and collection of your personal data. You can achieve this by doing the following:
When you are filling the forms on the website, make sure to check if there is a box which you can leave unchecked, if you don’t want to disclose your personal information.
If you have already agreed to share your information with us, feel free to contact us via email and we will be more than happy to change this for you.
Access to your Personal Information
You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.
will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information.
In order to protect your Personal Information we may require identification from you before releasing the requested information.
Maintaining the Quality of your Personal Information
It is an important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.
CREATHINK will not lease, sell or distribute your personal information to any third parties, unless we have your permission. We might do so if the law forces us. Your personal information will be used when we need to send you promotional materials if you agree to this privacy policy.
Data subject rights
Right to be informed
To know the identity of the data controller and the purpose for obtaining your personal information. Controller to take all appropriate measures to provide the data subject with all information regardless of whether the data is collected from the data subject or not, in a concise, transparent and intelligible, and easily accessible form, using clear and plain language
Right of access
To get a copy of your personal information. The GDPR grants the data subject with the right to obtain confirmation from the controller as to whether his/her personal data is being processed, to access the data. In addition, the data subject is entitled to information relating to the following: the retention period (if known or if unknown the criteria used to determine this period).
Right of rectification or erasure (‘the right to be forgotten’)
To have your personal information corrected or deleted if inaccurate. The data subject’s right to request from the controller rectification or deletion of personal data, to restrict the processing or to object to the processing, the right to lodge a complaint with a supervisory authority, the source of the data
Right to block, restrict certain uses
To prevent your personal information being used for certain purposes. The data subject can restrict the processing of his or her personal data in certain situations, if the accuracy of the data is contested, the processing is unlawful, the controller no longer requires the personal data for the purposes of processing, but the data is still required to establish, exercise or defend a claim or there is a pending erasure request and the data controller is verifying it.
Right to object to the processing
To stop some specific uses of your personal information. Data subjects continue to enjoy the right to object at any time to the processing of their personal data on particular grounds (in particular, relating to his or her particular situation) and for direct marketing purposes including profiling.
Right to portability
The GDPR introduces the new right to data portability which essentially requires the controller to provide the data to the data subject in a structured, commonly used and machine-readable format to be freely transferred to another controller without any restrictions from the initial controller. In addition, where it is technically feasible to do so, the initial controller may be requested by the data subject to transfer the personal data directly to another controller. The right to data portability applies only when the data is processed by automated means and the processing is based on consent or to fulfil a contract.
Freedom from automated decision making, right not to be subject to automated individual-decision making and profiling
To have a human input in the making of important decisions relating to you. Data subjects have a right not to be subject to a decision based solely on automated processing (includes profiling) if these decisions produce legal effects or similarly significantly affects the data subject.
Revocation of your consent to the processing of data
A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. To do so, all you are required to do is sent us an informal notification via e-mail to management@creathinkads.eu. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.
Changes to this privacy policy
CREATHINK has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
Your acceptance of these terms
By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
Contacting us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:
goTransylvania Regional Development SRL, str. Izvorului Nr. 435D 547367 Corunca, Mures Romania, +40748752723, info@creathinkads.eu
