În contextul celei de-a patra revoluții industriale, apariția și disponibilitatea publică largă a modelelor lingvistice, cum ar fi ChatGPT de la OpenAI, s-a dovedit a fi Sfântul Graal al rezolvării problemelor pentru mulți dintre noi: oameni din mass-media și publicitate, oameni din domeniul tehnologiei, analiști, agenți de servicii pentru clienți, adică, în special, locuri de muncă cu guler alb.
Cu toate acestea, în condițiile în care sute de experți în inteligență artificială, antreprenori din domeniul tehnologiei – precum Elon Musk – și oameni de știință au cerut o pauză în dezvoltarea modelului lingvistic al OpenAI și chiar și în condițiile în care Warren Buffet l-a comparat cu crearea bombei atomice, se spune că ChatGPT, precum și alte modele lingvistice similare prezintă riscuri grave (nu este știrea de astăzi, dar dacă ați ratat-o, o puteți recupera aici).
Acestea fiind spuse, credem că nu există nicio îndoială că ChatGPT va rămâne aici. Faptul că am fost martori la crearea unui companion artificial care ne poate răspunde la întrebări, poate purta o conversație cu noi, ne poate spune glume sau ghicitori și, mai ales, ne poate spori și completa productivitatea și eficiența la locul de muncă, făcând activitățile noastre mai complete în timp și în fluxul de lucru – este cu adevărat hipnotizant.
Așa că se pune întrebarea: noi, mințile din spatele CreaThink, îl folosim zilnic pentru a ne extinde și ușura viața, fluxurile de lucru, gândirea, comunicarea, brainstormingul și așa mai departe?Am fi nebuni dacă nu am face-o.Întrebarea mai importantă este cum.
Deoarece inteligența artificială poate lucra în timp record în comparație cu noi, oamenii, oferindu-i prompturile necesare, jumătate din munca noastră e gata în doar câteva secunde. Redactare, traducere, SEO, căutare de sinonime, compilare de emoji, analiză de date, generarea de idei de conținut, titluri de articole, unghiuri de explorat, schițe de articole, analiză de cuvinte cheie… îl rugăm pe ChatGPT. Este literalmente ca și cum ai avea un asistent personal. Sau un practicant. Ne economisește o cantitate enormă de timp, ne ajută să ne organizăm gândurile și ne oferă o materie primă care poate sta la baza muncii noastre.
Dar nu poate face decât atât: să ne ofere materia primă. Ne dă uneltele în mână. Vopseaua și pânza, acul și materialul textil, creta și tabla. Aici începe munca noastră – pe baza judecății și expertizei noastre, redactăm, edităm, tăiem, eliminăm, adăugăm, îmbunătățim și adaptăm acea bucată de conținut la nevoile individuale ale clientului nostru, astfel încât rezultatul să fie ceva deosebit, ceva distinct, ceva care îmbină în mod vizibil toate trăsăturile unicității unui client. Rezultatul este un conținut de înaltă calitate care atrage și informează publicul.
Deci, concluzia e următoarea:
Îl folosim pentru a crea conținut, cum ar fi postări pe Facebook, articole de blog, titluri de ads, e-mailuri, rapoarte? Da. Ne bazăm exclusiv pe el? Nu. Îl folosim pentru brainstorming de idei? Da. Credem tot ceea ce ne pune în față? Nu. Ne ajută enorm în sarcinile noastre zilnice? Da.
Noi credem că putem declara că
CreaThink este o agenție AI-ready.
Ce înseamnă asta? Nu numai că este esențial să o folosim pentru a rămâne în joc, dar investim și resurse pentru a ne antrena pentru a fi mai buni în fiecare zi. Avem chiar și un fel de politică internă nescrisă privind inteligența artificială care stabilește cine ar trebui să o folosească, cum ar trebui să o folosească și în ce măsură. Această conștientizare este rezultatul unui consens al conducerii și al unei viziuni strategice, ambele dovezi că utilizarea AI este o extensie naturală și conștientă a strategiei noastre de afaceri, și nu un rezultat gol-goluț al trendului acum la modă de a utiliza ChatGPT.
În curând, piața forței de muncă se va aștepta, de asemenea, să fim capabili să folosim aceste instrumente generative de inteligență artificială, să știm cum să le exploatăm potențialul. Fiecare dintre noi ar trebui să aibă o viziune holistică asupra modului în care disciplinele noastre vor fi transformate în mod fundamental de IA, deoarece aceasta cu siguranță va transforma fiecare disciplină. Doar un exemplu rapid este că Harvard are acum un curs AI creat pentru medici pentru a descoperi schimbarea semnificativă pe care AI o poate oferi, permițând o trecere de la medicina tradițională la o abordare bazată pe date.
Cu toate acestea, știm că munca medicilor nu este ceva cu care să comparăm eforturile noastre de marketing, dar putem promite un lucru clienților noștri: utilizarea ChatGPT în marketing nu este Bigfoot sau Cruella de Vil, și nici nu este un rău necesar pe care trebuie să îl acceptăm pentru un rezultat mai bun. Este un model de limbaj care – dacă este folosit cu înțelepciune – poate fi esența modului în care profesioniștii în marketing își folosesc mințile creative și instrumentele generative pentru a crea un conținut mai atractiv, mai personalizat și mai precis, care să rezoneze cu publicul lor. Acesta nu va înțelege niciodată cu adevărat un client așa cum o facem noi – dar nici nu trebuie să o facă. Trebuie doar să ne deschidă calea pentru ca noi să ne facem magia.
Privacy Policy
This privacy policy (“policy”) will help you understand how Creathink Advertising Agency SRL, Izvorului street, number 435D 547367 Corunca, Mures Romania, +40748752723, info@creathinkads.eu, under de brand name CREATHINK (“CREATHINK”, “us”, “we”, “our”) uses and protects the data you provide to us when you visit and use [website] (“website”, “service”).
We reserve the right to change this policy at any given time, of which you will be promptly updated. If you want to make sure that you are up to date with the latest changes, we advise you to frequently visit this page.
CREATHINK is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.
What is Personal Information and why do we collect it?
Personal Information is information or an opinion that identifies an individual.
We collect your Personal Information for the primary purpose of providing our services to you, providing information to our clients and marketing. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing.
When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.
What User Data We Collect
When you visit the website, we may collect the following data:
Your IP address.
Your contact information and email address.
Other information such as interests and preferences.
Data profile regarding your online behavior on our website.
Why We Collect Your Data
We are collecting your data for several reasons:
To better understand your needs.
To improve our services and products.
To send you promotional emails containing the information we think you will find interesting.
To contact you to fill out surveys and participate in other types of market research.
To customize our website according to your online behavior and personal preferences.
Safeguarding and Securing the Data
CREATHINK is committed to securing your data and keeping it confidential. CREATHINK has done all in its power to prevent data theft, unauthorized access, and disclosure by implementing the latest technologies and software, which help us safeguard all the information we collect online.
Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification or disclosure.
When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of 5 years.
Our Cookie Policy
Once you agree to allow our website to use cookies, you also agree to use the data it collects regarding your online behavior (analyze web traffic, web pages you spend the most time on, and websites you visit).
The data we collect by using cookies is used to customize our website to your needs. After we use the data for statistical analysis, the data is completely removed from our systems.
Please note that cookies don’t allow us to gain control of your computer in any way. They are strictly used to monitor which pages you find useful and which you do not so that we can provide a better experience for you.
If you want to disable cookies, you can do it by accessing the settings of your internet browser.
Links to Other Websites
Our website contains links that lead to other websites. If you click on these links CREATHINK is not held responsible for your data and privacy protection. Visiting those websites is not governed by this privacy policy agreement. Make sure to read the privacy policy documentation of the website you go to from our website.
Do we use analysis tools?
Yes. We may obtain personal information about your online activities over time. On the Site, we use third-party online analytics services, such as Google Analytics. The service providers that administer these analytics services use automated technologies to collect data (such as email address, IP addresses, cookies and other device identifiers) to evaluate, for example, use of the Site and to diagnose technical issues.
We use the Google Analytics service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) to analyze our website visitors. Google Analytics tracks users website behaviour, using the Google Analytics Cookie, this data includes user behaviours like pages visited and visit durations. All data in Google Analytics is aggregated and anonymised, meaning although IP addresses are tracked to determine user locations, no personal data can be attributed to one individual session and these locations aren’t ever exact, the most accurate these will ever get will to track users to the nearest city. We have Google Analytics Demographic and Interest Reporting enabled, this gives us insight into behaviour information relating to visitor age, gender and interests on an anonymous and aggregate level. This will help us to understand browsing behaviour to give you a better experience whilst visiting our sites. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. User and Event data retention policy, we don’t automatically expire any user or event data, this is so that we can use all historic data to better improve website user experience.
Further information about Google’s Analytics’ cookie usage policy on websites may be obtained from:
At some point, you might wish to restrict the use and collection of your personal data. You can achieve this by doing the following:
When you are filling the forms on the website, make sure to check if there is a box which you can leave unchecked, if you don’t want to disclose your personal information.
If you have already agreed to share your information with us, feel free to contact us via email and we will be more than happy to change this for you.
Access to your Personal Information
You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.
will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information.
In order to protect your Personal Information we may require identification from you before releasing the requested information.
Maintaining the Quality of your Personal Information
It is an important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.
CREATHINK will not lease, sell or distribute your personal information to any third parties, unless we have your permission. We might do so if the law forces us. Your personal information will be used when we need to send you promotional materials if you agree to this privacy policy.
Data subject rights
Right to be informed
To know the identity of the data controller and the purpose for obtaining your personal information. Controller to take all appropriate measures to provide the data subject with all information regardless of whether the data is collected from the data subject or not, in a concise, transparent and intelligible, and easily accessible form, using clear and plain language
Right of access
To get a copy of your personal information. The GDPR grants the data subject with the right to obtain confirmation from the controller as to whether his/her personal data is being processed, to access the data. In addition, the data subject is entitled to information relating to the following: the retention period (if known or if unknown the criteria used to determine this period).
Right of rectification or erasure (‘the right to be forgotten’)
To have your personal information corrected or deleted if inaccurate. The data subject’s right to request from the controller rectification or deletion of personal data, to restrict the processing or to object to the processing, the right to lodge a complaint with a supervisory authority, the source of the data
Right to block, restrict certain uses
To prevent your personal information being used for certain purposes. The data subject can restrict the processing of his or her personal data in certain situations, if the accuracy of the data is contested, the processing is unlawful, the controller no longer requires the personal data for the purposes of processing, but the data is still required to establish, exercise or defend a claim or there is a pending erasure request and the data controller is verifying it.
Right to object to the processing
To stop some specific uses of your personal information. Data subjects continue to enjoy the right to object at any time to the processing of their personal data on particular grounds (in particular, relating to his or her particular situation) and for direct marketing purposes including profiling.
Right to portability
The GDPR introduces the new right to data portability which essentially requires the controller to provide the data to the data subject in a structured, commonly used and machine-readable format to be freely transferred to another controller without any restrictions from the initial controller. In addition, where it is technically feasible to do so, the initial controller may be requested by the data subject to transfer the personal data directly to another controller. The right to data portability applies only when the data is processed by automated means and the processing is based on consent or to fulfil a contract.
Freedom from automated decision making, right not to be subject to automated individual-decision making and profiling
To have a human input in the making of important decisions relating to you. Data subjects have a right not to be subject to a decision based solely on automated processing (includes profiling) if these decisions produce legal effects or similarly significantly affects the data subject.
Revocation of your consent to the processing of data
A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. To do so, all you are required to do is sent us an informal notification via e-mail to management@creathinkads.eu. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.
Changes to this privacy policy
CREATHINK has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
Your acceptance of these terms
By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
Contacting us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:
Creathink Advertising Agency SRL., str. Izvorului Nr. 435D 547367 Corunca, Mures Romania, +40748752723, info@creathinkads.eu
Prezentare generală a confidențialității
Acest site folosește cookie-uri pentru a-ți putea oferi cea mai bună experiență în utilizare. Informațiile cookie sunt stocate în navigatorul tău și au rolul de a te recunoaște când te întorci pe site-ul nostru și de a ajuta echipa noastră să înțeleagă care sunt secțiunile site-ului pe care le găsești mai interesante și mai utile.
Cookie-urile strict necesare
Cookie-urile strict necesar trebuie să fie activate tot timpul, astfel îți putem salva preferințele pentru setările cookie-urilor.
Dacă dezactivezi aceste cookie-uri, nu vom putea să-ți salvăm preferințele. Aceasta înseamnă că de fiecare dată când vizitezi acest site va trebui să activezi sau să dezactivezi cookie-urile din nou.
Cookie-uri terțe
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Te rog activează mai întâi cookie-urile strict necesare ca să-ți putem salva preferințele!
Politica de confidenţialitate (EN)
This privacy policy (“policy”) will help you understand how goTransylvania Regional Development SRL, Izvorului street, number 435D 547367 Corunca, Mures Romania, +40748752723, info@creathinkads.eu, under de brand name CREATHINK (“CREATHINK”, “us”, “we”, “our”) uses and protects the data you provide to us when you visit and use [website] (“website”, “service”).
We reserve the right to change this policy at any given time, of which you will be promptly updated. If you want to make sure that you are up to date with the latest changes, we advise you to frequently visit this page.
CREATHINK is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.
What is Personal Information and why do we collect it?
Personal Information is information or an opinion that identifies an individual.
We collect your Personal Information for the primary purpose of providing our services to you, providing information to our clients and marketing. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing.
When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.
What User Data We Collect
When you visit the website, we may collect the following data:
Your IP address.
Your contact information and email address.
Other information such as interests and preferences.
Data profile regarding your online behavior on our website.
Why We Collect Your Data
We are collecting your data for several reasons:
To better understand your needs.
To improve our services and products.
To send you promotional emails containing the information we think you will find interesting.
To contact you to fill out surveys and participate in other types of market research.
To customize our website according to your online behavior and personal preferences.
Safeguarding and Securing the Data
CREATHINK is committed to securing your data and keeping it confidential. CREATHINK has done all in its power to prevent data theft, unauthorized access, and disclosure by implementing the latest technologies and software, which help us safeguard all the information we collect online.
Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification or disclosure.
When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of 5 years.
Our Cookie Policy
Once you agree to allow our website to use cookies, you also agree to use the data it collects regarding your online behavior (analyze web traffic, web pages you spend the most time on, and websites you visit).
The data we collect by using cookies is used to customize our website to your needs. After we use the data for statistical analysis, the data is completely removed from our systems.
Please note that cookies don’t allow us to gain control of your computer in any way. They are strictly used to monitor which pages you find useful and which you do not so that we can provide a better experience for you.
If you want to disable cookies, you can do it by accessing the settings of your internet browser.
Links to Other Websites
Our website contains links that lead to other websites. If you click on these links CREATHINK is not held responsible for your data and privacy protection. Visiting those websites is not governed by this privacy policy agreement. Make sure to read the privacy policy documentation of the website you go to from our website.
Do we use analysis tools?
Yes. We may obtain personal information about your online activities over time. On the Site, we use third-party online analytics services, such as Google Analytics. The service providers that administer these analytics services use automated technologies to collect data (such as email address, IP addresses, cookies and other device identifiers) to evaluate, for example, use of the Site and to diagnose technical issues.
We use the Google Analytics service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) to analyze our website visitors. Google Analytics tracks users website behaviour, using the Google Analytics Cookie, this data includes user behaviours like pages visited and visit durations. All data in Google Analytics is aggregated and anonymised, meaning although IP addresses are tracked to determine user locations, no personal data can be attributed to one individual session and these locations aren’t ever exact, the most accurate these will ever get will to track users to the nearest city. We have Google Analytics Demographic and Interest Reporting enabled, this gives us insight into behaviour information relating to visitor age, gender and interests on an anonymous and aggregate level. This will help us to understand browsing behaviour to give you a better experience whilst visiting our sites. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. User and Event data retention policy, we don’t automatically expire any user or event data, this is so that we can use all historic data to better improve website user experience.
Further information about Google’s Analytics’ cookie usage policy on websites may be obtained from:
At some point, you might wish to restrict the use and collection of your personal data. You can achieve this by doing the following:
When you are filling the forms on the website, make sure to check if there is a box which you can leave unchecked, if you don’t want to disclose your personal information.
If you have already agreed to share your information with us, feel free to contact us via email and we will be more than happy to change this for you.
Access to your Personal Information
You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.
will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information.
In order to protect your Personal Information we may require identification from you before releasing the requested information.
Maintaining the Quality of your Personal Information
It is an important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.
CREATHINK will not lease, sell or distribute your personal information to any third parties, unless we have your permission. We might do so if the law forces us. Your personal information will be used when we need to send you promotional materials if you agree to this privacy policy.
Data subject rights
Right to be informed
To know the identity of the data controller and the purpose for obtaining your personal information. Controller to take all appropriate measures to provide the data subject with all information regardless of whether the data is collected from the data subject or not, in a concise, transparent and intelligible, and easily accessible form, using clear and plain language
Right of access
To get a copy of your personal information. The GDPR grants the data subject with the right to obtain confirmation from the controller as to whether his/her personal data is being processed, to access the data. In addition, the data subject is entitled to information relating to the following: the retention period (if known or if unknown the criteria used to determine this period).
Right of rectification or erasure (‘the right to be forgotten’)
To have your personal information corrected or deleted if inaccurate. The data subject’s right to request from the controller rectification or deletion of personal data, to restrict the processing or to object to the processing, the right to lodge a complaint with a supervisory authority, the source of the data
Right to block, restrict certain uses
To prevent your personal information being used for certain purposes. The data subject can restrict the processing of his or her personal data in certain situations, if the accuracy of the data is contested, the processing is unlawful, the controller no longer requires the personal data for the purposes of processing, but the data is still required to establish, exercise or defend a claim or there is a pending erasure request and the data controller is verifying it.
Right to object to the processing
To stop some specific uses of your personal information. Data subjects continue to enjoy the right to object at any time to the processing of their personal data on particular grounds (in particular, relating to his or her particular situation) and for direct marketing purposes including profiling.
Right to portability
The GDPR introduces the new right to data portability which essentially requires the controller to provide the data to the data subject in a structured, commonly used and machine-readable format to be freely transferred to another controller without any restrictions from the initial controller. In addition, where it is technically feasible to do so, the initial controller may be requested by the data subject to transfer the personal data directly to another controller. The right to data portability applies only when the data is processed by automated means and the processing is based on consent or to fulfil a contract.
Freedom from automated decision making, right not to be subject to automated individual-decision making and profiling
To have a human input in the making of important decisions relating to you. Data subjects have a right not to be subject to a decision based solely on automated processing (includes profiling) if these decisions produce legal effects or similarly significantly affects the data subject.
Revocation of your consent to the processing of data
A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. To do so, all you are required to do is sent us an informal notification via e-mail to management@creathinkads.eu. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.
Changes to this privacy policy
CREATHINK has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
Your acceptance of these terms
By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
Contacting us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:
goTransylvania Regional Development SRL, str. Izvorului Nr. 435D 547367 Corunca, Mures Romania, +40748752723, info@creathinkads.eu
