What Skills Help with Brand Building Beyond Professional Books?
I have been working in brand building and brand communication for more than a decade, primarily in the food industry, but I have also had the opportunity to gain experience across many other sectors. Over the years, this has shown me just how multifaceted and complex this...
The Role of Paid Ads in 2025
“I’ll just create a Facebook page, post from time to time, and customers or followers will come.” That mindset may have worked ten years ago. But in 2025, the online space operates by completely different rules. Today, social media algorithms primarily give visibility to paid...
The marketing jungle and the roadmap through it
Or Why it’s Worth Talking to a Marketing ConsultantHave You Ever Thought That Marketing is a Bit Like a Tropical Jungle?Beautiful, full of opportunities, but easy to get lost in while wasting expensive energy on paths that lead nowhere. Especially when, as a business owner,...
